Gallo – Digital Strategy

Gallo – Digital Strategy

gummyindustries - digital agency

We helped Gallo communicate online to reach a younger audience.

We started with images and videos that reworked the content of the brand in order to align it with current trends, communicating Gallo as a contemporary brand that speaks the same language as the younger generation.

In the summer of 2017, Gallo was looking to launch a new product aimed at millennials.

We needed an effective strategy in order to be noticed by a highly targeted audience: we launched the most summery Facebook live ever, challenging the Gallo community to watch four popsicles melt for one hour. The action was supported by a product promotion, which drove users to the e-commerce site of the brand and it brought incredible results.

Facebook users followed the live broadcast
interactions with the video
Facebook fan base
ecommerce traffic
ecommerce newsletter registrations
ecommerce traffic from the target audience
media investment
gummyindustries - digital agency
gummyindustries - digital agency
gummyindustries - digital agency
Home Portfolio Network About