In the summer of 2021 we littered Inblu’s social pages with spoilers and small previews of a big announcement, leaving it up to users to discover them all. After a few weeks, we revealed what was hiding behind the many traces left here and there: the new limited edition of Colorissime.

After so many hints, the launch took place live on IG through a flash sale with Costanza Caracciolo, followed by a series of special unboxings in collaboration with other micro-influencers.

Project Management

Valentina Cantone

Art Direction

Isabella Negrisoli

Social Media Management

Elisa Sorrentino

Copywriting

Nicola Bacchetti