For Intercultura, we rethought the digital communication strategy, diversifying targets and channels.

We opened and managed the Facebook and Tiktok channels, kept the Instagram channel alive, while always remembering the values of the association and its special features.

In 2021, to position Interculture, we launched the project “Vai Oltre”, a quiz dedicated to high school students to discover their propensity as explorers.

In 2022, we designed and supported the ‘Direzione Intercultura’ project, in which a Tiktoker travelled to 3 different countries to meet exchange students who were currently on an exchange program with the association. The result is a serialised travelogue for TikTok and Instagram, told in the first person by the students themselves.

With Intercultura we have always taken a four-handed approach, a perfect example of synergetic collaboration between agency and client.