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How did we manage to get more than 100 people into a museum with a game?
Together with Longobardi in Italia, we came up with ‘Prima che il Gallo Canti’ (Before the Rooster Sings), an adventure-type game based on the world’s most famous role-playing game, all accompanied by a manual and a comic strip story introducing the players to the adventure.
The aim was to make the historical heritage of the Longobardi attractive to a younger audience. The event we organized on the 18th November at the Santa Giulia Museum in Brescia sold out in less than 24 hours.
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Strategy
Giovanni Manzoli, Carlo Piloni
Project Management
Carlo Piloni
Art Direction
Giovanni Manzoli, Martina Melillo
Illustration
Francesco Mazziotta
Concept and Writing
Giada Taribelli, Emilio Palmerini