Out Of is an Italian brand specialising in the production of eyewear accessories, a fast-growing start-up that is enjoying success thanks to the technological innovations of its products.

We repositioned this brand, giving structure to its communication to allow it to be consistent and relevant not only to its most loyal audience but also to all new market segments. Today, Out Of is relevant thanks to this brand extension process for both national and international markets.

In addition to positioning the brand, we developed the creative direction, tone of voice and brand manual for Out Of with all the rules of communication and art direction.