United Spirits, a New York-based company specialising in the import and distribution of spirits, asked us to design a new identity that would reflect the focus on sustainability and ethics of the brands they select.

The logo and typography system created are weatherproof, designed to stand out on shipping boxes and adhesive tapes. On this rigid black and white structure, we used an alternative colour palette. There are no other real colours, but secondary shades are provided by the recycled paper and cardboard on which the applications are printed.

The result is a brand with all the spirit of New York streets, but with an accurate and sustainable attention to detail.