We gave a makeover to the Insight website, a cosmetics and hair products brand, rethinking the entire digital ecosystem.

The project focused on the development of the new website, structured in two distinct sectors – B2B and B2C – to improve user experience and provide the right space to the different souls of the brand. In addition, we took care of the art direction and created product render images, improving the visual impact of the entire line.

UX Design

Francesco Brutto

Web Design

Paolo Baronio

SEO

Michele Mazzali

Project Management

Gaia Zapparoli

Tech & Development Partner

Nuova Dot

Coordinator

Stefano Gesa

YoUBe is a cosmetics start-up from Brescia which offers high-quality eco-friendly products for all skin types.

We helped the YoUBe team launch their brand online through several photoshoots and a website which presents all their product lines, their company mission and all their industry knowledge through the YoUBepedia section.

In addition to this, visitors to the website can find information on how to contact the brand to become testers, promoters or retailers of the product.

Visit

youbecosmetics.com

Project Management

Francesco Rotondo

Web Design

Nicola Merici

Web Development

Netgloo

Wakeup Cosmetics is a brand of inexpensive but high-quality makeup and skincare products. We redesigned Wakeup’s digital positioning and made it the brand for all women who are free to express themselves genuinely, inclusive and in touch with the people.

From the art direction to the tone of voice, the guiding light has always been spontaneity, to reduce the distance between the brand and its audience and differentiate itself from the more “artificial” communication of its competitors.

Social media management has generated excellent results, particularly with the influencer marketing activities carried out with Giulia Cova and Adriana Spink.

Skinfirst is a young, up-and-coming brand in the world of beauty. We managed all the digital communication for the brand for a year: from strategy to creativity.

We took care of social media management and organised ad hoc photo shoots without ever overlooking the most important thing for Skin First: its community. All this supported by a super effective advertising strategy, capable of achieving significant results.