What is the best way to spend time together during a global pandemic?

During the 2020 lockdown, when millions of people were forced to stay at home in quarantine, away from friends and family, Cotonella, more than ever, wanted to show its closeness and support to the community.

How? With a real slumber party, live, on Instagram.

The main objective of the project was to generate awareness and intensify Cotonella’s online presence, reach a new audience and build loyalty in the current fan base.

To do this, we involved two influencers who share the same values of body positivity as the brand: Alessandra Iaria, known as “la Iaia”, an events professional, and Sara Pozzani, an image consultant specialising in body shaping and colour analysis.

Throughout the live show, people interacted using reactions, comments and putting various questions to the influencers, showing that they shared the values and image of the Cotonella woman.