Freddy
From brand awareness, to performance campaigns all over the world

Context

Freddy mainly used social media to sell its own products. We moved the focus to the brand itself, completely changing the digital image of the company.

Brand identity definition

Working in close contact with the company, we established the visual identity of Freddy and its tone of voice.

Freddy Instagram profile

Thanks to the new identity of Freddy and through a clear communication campaign, the unbalanced and essentially commercial profiles became fully coherent with the brand values.

The channels of the brand became full of quality content, with more and more special projects having been launched. Thanks to this, month on month, the community increased and users started to interact with the brand, motivated by interesting content.

Not only in Italy

The channels activation was incremental: starting from Italy, thanks to specific campaigns, we extended the communication to the other key markets, such as the English, French and US ones.

Appropriate digital PR makes the difference

With the purpose of increasing the brand awareness, we collaborated with many influencers, considering all the different lines of the brand: from sport to lifestyle.

An appropriate influencer marketing strategy can also be the starting point for a successful launch. It happened with Wrup-in the perfect suit, a limited edition special collection: for its launch, we mobilised and coordinated 100 influences, both micro and VIP. What was the result? One of the best sellers of the season.

Social store and local community

We soon realized how important it was to create local communities connected to Freddy stores. Therefore, we developed a project to support all of them in the creation and management of their specific store Instagram account.

Through a direct and continual communication between ourselves and the store managers, we trained them in the use of the social platforms, giving them suggestions, ad hoc tools, and supporting them during the critical situations. In total we coordinated 24 stores.

Not only brand awareness, but also performance goals

After focusing ourselves on giving visibility to the brand and on establishing its identity, we started to aim for a second goal: to bring traffic on the e-commerce and to increase sales. With a dedicated media budget, we launched and continually monitored many campaigns for all the promotional activities of Freddy.

During important time periods, such as sales and Black Friday, we obtained extraordinary performance results.

The digital activity was constantly developed, with even more consistent investments, due to the strong economic profits, in the Italian, UK, French and US markets.

Thanks to the strategy and the relationship developed with Freddy, we reached more than 5 million unique Facebook users within the 4 countries. Compared with the previous year, the E.R. increased more than 200%. We mobilised and coordinated more than 100 influencers, opening 24 Instagram profiles for the brand stores.

Numbers and KPI

  • 4
    countries: Italy, France, UK, USA
  • +5
    millions of unique users reached on Facebook
  • +200%
    E.R. compared to the year before
  • +100
    Influencers involved and coordinated
  • +24
    Instagram profiles opened for the Stores