Starting with a few ornamental Bodoni glyphs, we created the new logos for the research centres of Università Cattolica using an artificial intelligence algorithmic system. The results? A modern, dynamic, and algorithmic identity, which at the same time builds on the foundations of the typographic culture of traditional teaching.
Giorgio Mininno
Francesco D’Abbraccio
The perception of Milan, like that of all cities, is partly influenced by the way people communicate, both online and offline. So we worked together with YesMilano, a Milano&Partners association brand, to align the communication of the city… with the city.
YesMilano represents the city through the people who live there. Like Ghali, protagonist of the first campaign launched with the new identity to inaugurate the new beginning of Milan during Covid: “Why not?”, a campaign to encourage people to travel close to home.
YesMilano enlists local Instagrammers, uses their photos, puts them on posters and fills our cities with them. And not only Milan, but also Bergamo, Brescia, Cremona and Mantova.
The campaign plays with words, arouses curiosity and entertains. It tells the story of a different kind of summer and encourages people to discover the hidden gems in the most famous places, because there are plenty of things to see around here.
We designed a landing page for the launch of the Intercultura ‘Go further’ campaign, a non-profit voluntary organisation promoting intercultural dialogue and international school exchanges.
The landing page offers visitors the chance to take a quiz to find out what kind of adventurer they are, with the aim of making suggestions about destinations and activities they can experience with Intercultura.
Francesco Brutto
Francesco Brutto
In 2020, the Università Cattolica del Sacro Cuore decided to completely restructure the university website and user experience.
We worked with the brand to make using the platform more immediate: with a completely revolutionised information hierarchy, navigation has become simpler and more functional, for both end users and the University itself, in the management of its communications.
What is an enrolled student looking for? What information is most important for future first-year students? How is the University’s internal communication made consistent and uniform?
The world of the university was undoubtedly wide ranging and structured, as were the various portals of reference. Therefore, we worked to simplify and speed up the digital experience for those who consult the University website on a daily basis. Today, Unicatt.it is a platform that brings all the useful information and links together for students, institutions, staff, alumni and companies.
Once the digital identity of Unicatt.it was defined, we then developed, for the first time, the University design system, defining the guidelines for all websites linked to the University.
Soon they will all present themselves in the same way: as a large digital ecosystem that shares the same identity.
Francesco Brutto
Francesco Brutto
Milan is a thousand voices, forms, styles. It is a diverse city, never the same and yet always recognisable.
The perception of Milan, like that of all cities, is partly influenced by the way people communicate, both online and offline. So we worked together with YesMilano, a Milano&Partners association brand, to align the communication of the city… with the city.
When you arrive in Milan, you see YesMilano. At the airport, at the station, in the street. It could be love at first sight. YesMilano was created and exists to make a good first impression to those who visit Milan and to maintain that impression over time.
The new YesMilano speaks like modern-day Milan: it is direct, optimistic, cheerful. It appeals to tourists and workers, making them feel immediately at home, and engages with people to make them feel part of the city. It does not speak just one, but rather two, three, and an infinite number of languages, just like on every street, every day. And it doesn’t deal with one theme because the city doesn’t have just one. Its language is inclusive and speaks about cross-cutting themes.
YesMilano now represents a city that is open and ready to welcome everyone. An iconic and functional city, created by talent from around the world, and organised to offer the best opportunities for work and life. It also represents the city through the people who live there. Like Ghali, protagonist of the first campaign launched with the new identity to inaugurate the new beginning of Milan.
