City Branding is a complex, long-term, and exciting challenge. Creating a brand for a city with 3,000 years of history requires research, thought, and vision. That’s why we engaged the most important city stakeholders to identify and express the values that define its soul.

“Brescia. La tua città europea” is the project that embodies the spirit and the values of the city, guiding it towards the future and sharing its story across Italy, Europe, and the world. Both offline and online communication (through the new website and social media profiles) serve as a voice of an authentic Brescia: outspoken, direct, but also colourful, ironic, and optimistic.

To create an even more distinctive identity, we designed a custom font: Brescia Sans. Inspired by the linear grotesques of the 19th and 20th centuries, with large and imperfect letters, crafted for headlines and urban displays, this typography highlights the verticality of letters, the street typography, and uses fine punctuation to bring rhythm and uniqueness to even the simplest phrases.

The new city branding was launched through an OOH campaign, structured in two phases. In the first one, colours are protagonists: the city was filled with silent billboards, bold blocks of colour displaying only the website and Instagram profile. In the second one, magically, the words appeared. Short and striking copy: playful wordplay and twists on classic idioms that reveal the essence of the city.

Strategist

Lorenzo Urietti

Art Direction

Lorenzo Guareschi

Copywriting

Claudio Savelli

Project Management

Stefano Gesa, Giovanni Manzoli, Veronica Trocchia, Andrea Lussignoli

Graphic Design

Marco Bellini

Type Design

Michelangelo Nigra

Social Media Management

Alice Ghiroldi

Photography

Alessandro Belussi

Web Design

Paolo Baronio

Account Management

Fabrizio Martire, Andrea Lussignoli

We created the packaging and identity for Naèt and its products: Naèt gin, which pays homage to the cultural heritage and traditions of Monte Isola on Lake Iseo, and the bitter liqueur l’Ora, a traditional liqueur obtained through an infusion process using only 100% natural ingredients.

The packaging of these products has a unique and timeless design, reflecting the essence and charm of this enchanting island, Monte Isola. The name ‘Naèt’ is inspired by the ancient fishing boats used by the fishermen of Lake Iseo for generations, while ‘l’Ora’ is the name of the wind that passes over the lake’s waters. Both products are a tribute to this tradition, promoting the values and roots of the island.

The imagery is inspired by nautical graphics and a reinterpretation of lake views, where the surface of the water reflects and paints all kinds of subjects with new, fantastic and sometimes mysterious shapes.

Label Design & Creative Direction

Giorgio Mininno

Brand Strategy & Owner

Stefano Gesa

Art Direction & Graphic Design

Lorenzo Guareschi

Still Life Photography

Alessandro Morabito

Outdoor Photography

Alessandro Belussi

For Huware, a cloud consulting company, we created a new visual identity. We described digital concepts in an abstract way, with interactive elements that constantly move and change.

To contrast these elements, we introduced more traditional assets. The new clear and legible typography, combined with portrait photographs, creates a dreamy yet decisive look & feel.

Creative Direction

Giorgio Mininno

Strategy

Stefano Gesa, Lorenzo Urietti

Art Direction

Lorenzo Guareschi

Graphic Design

Lorenzo Guareschi, Raffaello Chiaroni

For Zignago Vetro, a company specialising in the production of hollow glass containers, we renewed the brand architecture, creating a new brand book to provide uniformity and consistency, renewing the positioning and focus on innovation and sustainability.

Together with a more classic visual identity, made up of constant elements (palette, layout, typography), we created a 3D generative system capable of producing abstract and evocative patterns, inspired by the fluid shapes of glass and water, to narrate the relationship between technology and nature, which has always been one of the cornerstones of Zignago Vetro.

Strategy

Stefano Gesa, Lorenzo Urietti

Graphic Design

Elisa Sangalli

Art Direction

Francesco d’Abbraccio

Out Of is an Italian brand specialising in the production of eyewear accessories, a fast-growing start-up that is enjoying success thanks to the technological innovations of its products.

We repositioned this brand, giving structure to its communication to allow it to be consistent and relevant not only to its most loyal audience but also to all new market segments. Today, Out Of is relevant thanks to this brand extension process for both national and international markets.

In addition to positioning the brand, we developed the creative direction, tone of voice and brand manual for Out Of with all the rules of communication and art direction.

Strategy

Alessandro Mininno, Stefano Gesa, Lorenzo Urietti

Creative & Art Direction

Giorgio Mininno, Lorenzo Guareschi

Graphic Design

Matteo Sorlini

Copywriting

Riccardo Froscianti

The world of liqueurs is soaked in typical Italian visual references: seals, custom lettering, frills and decorations. These elements are at times meticulously finished, and at times rough in size and colour combinations. Studying the market for classic Italian drinks was fundamental in order to understand the nature of this style and build a team able to bring life to a product which was ready to become a classic.

Bella Sprizz is an Italian liqueur line designed for the American market. We worked on its positioning, logo design and packaging system, creating a new line which, at first glance, seems to have always existed.

Creative & Art Direction

Giorgio Mininno

Strategy

Alessandro Mininno

Lettering and Label Design

Davide Pagliardini

Art Direction & Graphic Design

Lorenzo Guareschi

CGI Production

Filippo Bello

Post Production

Alessandro Belussi

Web Design

Lorenzo Guareschi

Copywriting

Alessandra Arpi

United Spirits, a New York-based company specialising in the import and distribution of spirits, asked us to design a new identity that would reflect the focus on sustainability and ethics of the brands they select.

The logo and typography system created are weatherproof, designed to stand out on shipping boxes and adhesive tapes. On this rigid black and white structure, we used an alternative colour palette. There are no other real colours, but secondary shades are provided by the recycled paper and cardboard on which the applications are printed.

The result is a brand with all the spirit of New York streets, but with an accurate and sustainable attention to detail.

Creative Direction

Giorgio Mininno

Art Direction & Graphic Design

Lorenzo Guareschi

We have been working with the Università Cattolica on an ongoing basis for some time now, contributing to projects that are transforming the image of the renowned Italian university. Nunc is one of the building blocks of this journey. It is a digital platform that will house the vast archive of digital content produced over the coming years, making it easy to access and available for reference.

Nunc is not just a digital archive, it is a more ambitious project that will help the university communicate its knowledge and give a face to all the people who are creating value through education, research and networking in the university world.

We designed everything about this brand, from the name to the logo, up to and including the animated identity, creating the graphic and sound assets that now accompany the digital content on the web platform designed and developed together with the Nunc team.

Creative Direction

Giorgio Mininno

Art Direction & Graphic Design

Matlis Cenuka

Website UX & Project Management

Francesco Brutto

Web Design

Manuel Natale

Web Development

Nicola Merici, Giuseppe Falco

Motion Design

Bax Studio

Sound Design

Paolo Forchetti

When we designed the new identity of Formules, one of the few Italian consultancy firms specialising in creative industries, we decided to take advantage of our knowledge in the field of contemporary art to characterise the creative and strategic thinking behind this brand.

By using contemporary artwork in communication, Formules is able to communicate its authority and leadership in hyper-specialised and complex sectors such as consulting for the creative industries, web 3.0 and placemaking.

During the launch of the new corporate identity and website, Thomas Cheneseau’s images allowed us to build a sophisticated and visually competitive aesthetic. Thomas has always broken images, yesterday he did it with glitch techniques, today he does it with tools like Midjourney.

Creative & Art Direction

Giorgio Mininno

Strategy

Alessandro Mininno

Artworks

Thomas Cheneseau

Art Directon & Graphic Design

Matlis Cenuka

Website UX & Project Management

Francesco Brutto

Web Design & Development

Stefano Peschiera

Copywriting

Francesca Ulisse

Alpha Test, a business landmark on the Italian market that has supported millions of students achieve university admission for 35 years has chosen us to reimagine the strategy behind its brand.

Examining a new way of looking at university was the first step in rethinking the brand image, which has now begun its process of transformation.

We have redesigned the strategy, the visual identity and the logo, while making the brand more contemporary and giving a new look to the preparation manuals used for admission tests and public selection tests.

Creative & Art Direction

Giorgio Mininno

Project Management

Stefano Gesa

Strategy

Alessandro Mininno, Lorenzo Urietti

Art Direction & Graphic Design

Matlis Cenuka, Lorenzo Guareschi

Editorial Design

Luigi Stanga

Copywriting

Francesca Ulisse