For Fitprime, a platform providing corporate welfare services aimed at personal wellbeing, we carried out a rebranding project to emphasize, also through communication, the switch from the B2C to the B2B market. This way, the new identity reflects the core values of the company.

The graphical revamp, based on a more minimal and essential palette, is accompanied by new typography which is among the most accessible, putting people and inclusiveness at the centre of Fitprime’s visual communication.

Project Management

Stefano Gesa

Strategy

Lorenzo Urietti

Art Direction

Lorenzo Guareschi

Graphic Design

Elisa Sangalli

Copywriting

Riccardo Froscianti

For Huware, a cloud consulting company, we made a model using building bricks to communicate the brand at trade shows and live events.

In addition to representing brand values, the bee-shaped building is an interactive tool which tells the story of one of the company’s services: the AI-based quality control system.

Account & Project Management

Andrea Lussignoli

Strategist

Lorenzo Urietti

Art Direction

Marco Bellini

With Bene Assicurazioni, a company in the Italian insurance sector, we worked on a communication strategy which would bring out their more human side. A friend who accompanies you through every stage of life, like a true ‘life buddy’.

To do this we worked on a bright tone of voice and an art direction with lively and bright colours, overturning the clichés about this sector. Who said that insurance companies have to be grey, serious and full of incomprehensible information?

Project Management

Silvia Lovera

Social Media Management

Chiara Parlavecchio

Copywriting

Claudio Savelli

Graphic Design

Antonio Pinti, Paola Sarasi

For Huware, a cloud consulting company, we created a new visual identity. We described digital concepts in an abstract way, with interactive elements that constantly move and change.

To contrast these elements, we introduced more traditional assets. The new clear and legible typography, combined with portrait photographs, creates a dreamy yet decisive look & feel.

Creative Direction

Giorgio Mininno

Strategy

Stefano Gesa, Lorenzo Urietti

Art Direction

Lorenzo Guareschi

Graphic Design

Lorenzo Guareschi, Raffaello Chiaroni

For Zignago Vetro, a company specialising in the production of hollow glass containers, we renewed the brand architecture, creating a new brand book to provide uniformity and consistency, renewing the positioning and focus on innovation and sustainability.

Together with a more classic visual identity, made up of constant elements (palette, layout, typography), we created a 3D generative system capable of producing abstract and evocative patterns, inspired by the fluid shapes of glass and water, to narrate the relationship between technology and nature, which has always been one of the cornerstones of Zignago Vetro.

Strategy

Stefano Gesa, Lorenzo Urietti

Graphic Design

Elisa Sangalli

Art Direction

Francesco d’Abbraccio

Italian Founders Fund is much more than an investment fund, it is a new community for Italian entrepreneurs with global aspirations. With an ambitious manifesto also focused on community and fun, it presents itself with a vision of schism and change on the Venture Capitals landscape.

This new purpose inspired us to build a brand that is iconic in its simplicity, playing with geometric shapes, bright, bold colors and striking typography. The essentials required to break through to the next generation of founders.

Creative Direction

Giorgio Mininno

Art Direction

Lorenzo Guareschi

Graphic Design

Francesco Latrofa

We designed the new site for Formules, one of the few Italian consultancy firms specialising in the creative industries.

But we didn’t stop there. Knowing the importance of the website as the brand’s online home, we collaborated with the Formules team to best present their expertise, allowing them to stand out from others and showcase their consultancy services for the creative industries of web 3.0, metaverse and placemaking, doing this in a visually appealing way and with incisive content

To complete our vision of the website, we opted for a minimalist black and white design with Thomas Cheneseau’s artwork virtually piercing the screen.

Visit

formules.it

Project Management

Francesco Brutto

Web Design

Stefano Peschiera

Web Development

Giuseppe Falco

SEO

Michele Mazzali

Energyetika, a company operating mainly in the construction sector with a B2B orientation, works together with companies to develop energy efficiency projects, guiding them towards savings and increased productivity.

We took care of rebranding, positioning and art direction. An essential feature for the company was that of conveying the young, dynamic and highly technological approach pursued by the brand with, at the same time, a tone of voice that was clear and sound.

Strategy & Project Management

Laura Granuzzo

Art Direction

Antonio Pinti

When we designed the new identity of Formules, one of the few Italian consultancy firms specialising in creative industries, we decided to take advantage of our knowledge in the field of contemporary art to characterise the creative and strategic thinking behind this brand.

By using contemporary artwork in communication, Formules is able to communicate its authority and leadership in hyper-specialised and complex sectors such as consulting for the creative industries, web 3.0 and placemaking.

During the launch of the new corporate identity and website, Thomas Cheneseau’s images allowed us to build a sophisticated and visually competitive aesthetic. Thomas has always broken images, yesterday he did it with glitch techniques, today he does it with tools like Midjourney.

Creative & Art Direction

Giorgio Mininno

Strategy

Alessandro Mininno

Artworks

Thomas Cheneseau

Art Directon & Graphic Design

Matlis Cenuka

Website UX & Project Management

Francesco Brutto

Web Design & Development

Stefano Peschiera

Copywriting

Francesca Ulisse

Pensarecasa, a company specialising in the design and sale of furniture, asked us to reposition their company in the market.

Starting from the payoff, we reached a visual identity and developed a new communication strategy, while maintaining the brand’s original vocation.

We wanted to portray Pensarecasa not as the classic company that just sells furniture: Pensarecasa transforms your home, as if by magic.

Project Management

Valentina Cantone

Art Direction

Antonio Pinti

Copywriting

Claudio Savelli