Bialetti is an Italian company of international fame which produces coffee machines and accessories. Its best-known product is the Moka Express, which revolutionized how coffee is made in the home, becoming a symbol of Italian coffee and Made in Italy.

To tell the story of Bialetti’s new Sicilian Cart collection, produced and designed in collaboration with Dolce & Gabbana, we created a shoot that enhances the products through an authentic, Italian look & feel. A true exemplification of an iconic moment.

Art Direction

Anna Maggi

Photography

Alessandro Belussi

Set Design

paolinopaolino studio

Modeling

Beautopya

Alluflon is an international manufacturing group based in Italy. All of the group’s brands are united by the same objective: to bring love into the kitchen and to all the tables of the world with innovative, quality products.

For Alluflon, we have developed a website that would promote its brands together with its values. Our proposal was for a website that was easy to navigate, user-friendly and easy for the customer to manage. And attractive, naturally.

Project Management

Francesco Brutto

Web Design and Development

Maria Vittoria Mangora

Xilo, an Italian producer of frozen seafood products, needed a solution to gain positions in supermarkets. How could this be done?

The refrigerated shelf section tends to be rather bleak. The fish market, on the other hand, is truly enjoyable: the shouting, commotion, characteristic smells and confusion. Having to create a brand from scratch, we decided we wanted to recreate that mood.

The new brand is called ‘Lo Pesce’: an easy-to-remember and popular Italian name.

Lo Pesce’s image is colourful and self-deprecating.

Using Elia Colombo’s illustrations, we designed an illustrated pack system, telling the story of each product through an aesthetic inspired by Italian comics from the 1970s, adapted to digital needs and made “Instagrammable”.

Lo Pesce therefore becomes the brand buddy for students, young couples, inveterate singles and busy parents. A line of seafood products designed for millennials.

We conceived and developed a modern and flexible e-commerce site for Moneta: we designed the company’s online shop from scratch, presenting all the lines and products in a clear, orderly way that is easy for consumers to use.

Visit

moneta.it

Web Design

Nicola Merici

Web Development

Nicola Merici

Moneta is the brand that enters people’s homes to bring the love of cooking, understood as moment for sharing and enjoyment. It’s about everyday cooking: Moneta is the brand for mothers, grandmothers, fathers, and partners. In other words: for everyone.

Through photo shoots, we recapture these values, representing the company’s products combined with recipes that respect the seasonality of the ingredients and the environment.

Project Management

Lara Biazzi

Art Direction

Francesco D’Abbraccio

Social Media Management

Beatrice Deprati

Copywriting

Stefano Vezzoli

Sambonet is a historic brand of cutlery, kitchenware and home living products synonymous with Italian excellence, which contacted us to make its digital communication more effective and memorable. One of the objectives was to speak to an increasingly wide and transversal audience.

So we started with a question: how can excellence and “Italianness” be conveyed to a hyper-connected audience that lives in a world of rules that it no longer feels are its own and gives more importance to experience than to material goods?

This is where Bon Ton Tips comes from, the Sambonet video campaign that takes the age-old rules of etiquette and introduces them in an internet-proof format, to bring style, attention to the table and consideration for the cutlery of yesteryear into today’s world.

The campaign won the Key Award in the category “Branded Entertainment & Storytelling”.

Project Manager

Silvia Lovera

Art Direction

Isabella Negrisoli

Video Production

Mostachos

Copywriting

Claudio Savelli

Social Media Management

Chiara Parlavecchio

To celebrate the 100-year history of Kettmeir, we launched a contest: we asked users to celebrate the winery’s anniversary with a photo shared on social media and uploaded to the specially created landing page.

The 5 authors of the best shots, chosen by the artistic jury, were awarded a special edition premium bottle.

The initiative allowed us to expand the community, increase interaction and carry out lead generation for the client.

Project Management

Ilaria Doninelli

Art Direction

Anna Maggi

Social Media Management

Silvia Lovera

We organised the Kettmeir Experiencer, an incoming event for influencers: we hosted five Italian influencers from the wine, food and travel sector at Kettmeir, allowing us to give a glimpse of South Tyrolean life to a wider audience than just that of the winery.

The influencers were accompanied on a discovery of the region, the special features of the South Tyrol, the reality of Kettmeir and the brand’s products, with experiences and an exclusive route created especially for them.

The experience was talked about on the profiles of both the brand and the influencers themselves.

Project Management

Ilaria Doninelli

Art Direction

Anna Maggi

Social Media Management

Silvia Lovera

“Become a boomer’, the first guide to adult life for the BOT Generation

For the launch of BOT, we asked Luca Ravenna and Edoardo Ferrario to explain boomer life to us. And we turned it into a web series on Instagram.

The two comedians fully embody the identity of the brand and target audience, so together we put five episodes online in which Millennials and Boomers confront each other – and clash.

Marriage or partnership? Traditional family or open relationships? Mortgage or rent? These are precisely the issues on which ‘Traditional Family’, the first episode available online, focuses.

Strategy

Michele Pagani

Art Direction

Anna Maggi

Social Media Management

Carlo Piloni

Motion Design 

Riccardo D’Aquino

Kettmeir is a historic winery in South Tyrol, and now a part of Santa Margherita, one of the most important groups in the sector.

The brand needed to reach a younger audience, so they asked us to devise a social media strategy that would help to better position them with the new target audience, while maintaining a style and tone of voice that is their own.

We began by analysing the sector and quickly realised that wine communication is all much the same. There are truly very few instances in which a brand has managed to present itself without resorting to the classic stereotypical images of wide expanses of vineyards rather than the grape itself.

For this reason, we carried out photoshoots that broke the traditional rules of wine presentation, to convey the image of a young, contemporary and attractive brand.

Strategy

Ilaria Doninelli

Art Direction

Anna Maggi

Photography

Alessandro Belussi