In the summer of 2021 we littered Inblu’s social pages with spoilers and small previews of a big announcement, leaving it up to users to discover them all. After a few weeks, we revealed what was hiding behind the many traces left here and there: the new limited edition of Colorissime.

After so many hints, the launch took place live on IG through a flash sale with Costanza Caracciolo, followed by a series of special unboxings in collaboration with other micro-influencers.

Project Management

Valentina Cantone

Art Direction

Isabella Negrisoli

Social Media Management

Elisa Sorrentino

Copywriting

Nicola Bacchetti

What is the best way to spend time together during a global pandemic?

During the 2020 lockdown, when millions of people were forced to stay at home in quarantine, away from friends and family, Cotonella, more than ever, wanted to show its closeness and support to the community.

How? With a real slumber party, live, on Instagram.

The main objective of the project was to generate awareness and intensify Cotonella’s online presence, reach a new audience and build loyalty in the current fan base.

To do this, we involved two influencers who share the same values of body positivity as the brand: Alessandra Iaria, known as “la Iaia”, an events professional, and Sara Pozzani, an image consultant specialising in body shaping and colour analysis.

Throughout the live show, people interacted using reactions, comments and putting various questions to the influencers, showing that they shared the values and image of the Cotonella woman.

Project Management

Valentina Cantone

Art Direction

Isabella Negrisoli

Social Media Management

Beatrice Chiminelli

Freddy used social media primarily for sales. We shifted the focus to the brand, with a complete review of the digital image of the company.

Working closely with the client, we determined what the visual identity of Freddy and new tone of voice on social media should be.

The brand channels became rich in valuable content and an increasing number of special projects were activated. This meant that the community started to grow, and that users, stimulated by interesting content, began to interact more and more with the brand, month by month.

After having concentrated our efforts on giving the brand visibility and establishing its identity, we were then able to focus on a second objective, namely that of driving traffic to e-commerce and converting it with sales. With a dedicated media budget, we activated, followed and monitored campaigns for all promotional operations activated by Freddy.

In 2019, Italian underwear brand Cotonella reinvented its public image. Having dropped the perfect, sensual woman, the company took the decision to represent the real woman as described in her everyday life and, in doing so, be in step with international trends on body positivity.

Cotonella represents a quality product for women, with attention to detail but which at the same time, can be worn every day. A product that does not presume to transform the woman who wears it, but rather seeks to make her look her best by responding to her true needs.

In line with this new identity, we produced a series of ad hoc shoots to better illustrate the new Cotonella.

Art Direction

Isabella Negrisoli

Photography

Alessandro Belussi