Bialetti is an Italian company of international fame which produces coffee machines and accessories. Its best-known product is the Moka Express, which revolutionized how coffee is made in the home, becoming a symbol of Italian coffee and Made in Italy.

To tell the story of Bialetti’s new Sicilian Cart collection, produced and designed in collaboration with Dolce & Gabbana, we created a shoot that enhances the products through an authentic, Italian look & feel. A true exemplification of an iconic moment.

Art Direction

Anna Maggi

Photography

Alessandro Belussi

Set Design

paolinopaolino studio

Modeling

Beautopya

City Branding is a complex, long-term, and exciting challenge. Creating a brand for a city with 3,000 years of history requires research, thought, and vision. That’s why we engaged the most important city stakeholders to identify and express the values that define its soul.

“Brescia. La tua città europea” is the project that embodies the spirit and the values of the city, guiding it towards the future and sharing its story across Italy, Europe, and the world. Both offline and online communication (through the new website and social media profiles) serve as a voice of an authentic Brescia: outspoken, direct, but also colourful, ironic, and optimistic.

To create an even more distinctive identity, we designed a custom font: Brescia Sans. Inspired by the linear grotesques of the 19th and 20th centuries, with large and imperfect letters, crafted for headlines and urban displays, this typography highlights the verticality of letters, the street typography, and uses fine punctuation to bring rhythm and uniqueness to even the simplest phrases.

The new city branding was launched through an OOH campaign, structured in two phases. In the first one, colours are protagonists: the city was filled with silent billboards, bold blocks of colour displaying only the website and Instagram profile. In the second one, magically, the words appeared. Short and striking copy: playful wordplay and twists on classic idioms that reveal the essence of the city.

Strategist

Lorenzo Urietti

Art Direction

Lorenzo Guareschi

Copywriting

Claudio Savelli

Project Management

Stefano Gesa, Giovanni Manzoli, Veronica Trocchia, Andrea Lussignoli

Graphic Design

Marco Bellini

Type Design

Michelangelo Nigra

Social Media Management

Alice Ghiroldi

Photography

Alessandro Belussi

Web Design

Paolo Baronio

Account Management

Fabrizio Martire, Andrea Lussignoli

We have been working with the Università Cattolica on an ongoing basis for some time now, contributing to projects that are transforming the image of the renowned Italian university. Nunc is one of the building blocks of this journey. It is a digital platform that will house the vast archive of digital content produced over the coming years, making it easy to access and available for reference.

Nunc is not just a digital archive, it is a more ambitious project that will help the university communicate its knowledge and give a face to all the people who are creating value through education, research and networking in the university world.

We designed everything about this brand, from the name to the logo, up to and including the animated identity, creating the graphic and sound assets that now accompany the digital content on the web platform designed and developed together with the Nunc team.

Creative Direction

Giorgio Mininno

Art Direction & Graphic Design

Matlis Cenuka

Website UX & Project Management

Francesco Brutto

Web Design

Manuel Natale

Web Development

Nicola Merici, Giuseppe Falco

Motion Design

Bax Studio

Sound Design

Paolo Forchetti

When we designed the new identity of Formules, one of the few Italian consultancy firms specialising in creative industries, we decided to take advantage of our knowledge in the field of contemporary art to characterise the creative and strategic thinking behind this brand.

By using contemporary artwork in communication, Formules is able to communicate its authority and leadership in hyper-specialised and complex sectors such as consulting for the creative industries, web 3.0 and placemaking.

During the launch of the new corporate identity and website, Thomas Cheneseau’s images allowed us to build a sophisticated and visually competitive aesthetic. Thomas has always broken images, yesterday he did it with glitch techniques, today he does it with tools like Midjourney.

Creative & Art Direction

Giorgio Mininno

Strategy

Alessandro Mininno

Artworks

Thomas Cheneseau

Art Directon & Graphic Design

Matlis Cenuka

Website UX & Project Management

Francesco Brutto

Web Design & Development

Stefano Peschiera

Copywriting

Francesca Ulisse

Pensarecasa, a company specialising in the design and sale of furniture, asked us to reposition their company in the market.

Starting from the payoff, we reached a visual identity and developed a new communication strategy, while maintaining the brand’s original vocation.

We wanted to portray Pensarecasa not as the classic company that just sells furniture: Pensarecasa transforms your home, as if by magic.

Project Management

Valentina Cantone

Art Direction

Antonio Pinti

Copywriting

Claudio Savelli

Alpha Test, a business landmark on the Italian market that has supported millions of students achieve university admission for 35 years has chosen us to reimagine the strategy behind its brand.

Examining a new way of looking at university was the first step in rethinking the brand image, which has now begun its process of transformation.

We have redesigned the strategy, the visual identity and the logo, while making the brand more contemporary and giving a new look to the preparation manuals used for admission tests and public selection tests.

Creative & Art Direction

Giorgio Mininno

Project Management

Stefano Gesa

Strategy

Alessandro Mininno, Lorenzo Urietti

Art Direction & Graphic Design

Matlis Cenuka, Lorenzo Guareschi

Editorial Design

Luigi Stanga

Copywriting

Francesca Ulisse

Ilve is a famous kitchen brand for which we designed and set up an online site that was an immersive digital experience, presenting all the products of the brand and making it possible to build the kitchen of your dreams.

Visit

ilve.com

Project Management

Giorgio Mininno
Manuel Natale

Web Design

Manuel Natale

Web Development

Giuseppe Falco

Art Direction

Consilia

Render

Nudesign

After designing the new branding for LELIT, a leading company in the domestic steam appliance market and, more specifically, the production of coffee machines for true connoisseurs, we also worked on the new corporate website.

We applied the new brand identity to the website and presented the entire LELIT product line with dedicated product pages that met one key requirement: immersiveness.

How? With high quality visuals and lots of micro-interactions to discover all the details of each product.

Visit

lelit.com

Project Management

Stefano Gesa

Web Design

Manuel Natale

Web Development

Giuseppe Falco

We set out the guidelines for the new Globo social media identity and studied the digital communication strategy of the brand, managing the social media channels and public relations with industry professionals for the brand.

Stilnovo designs lighting fixtures and makes them elegant, stunning and very expensive. For this famous design brand, we thought about digital positioning, devising a social media strategy that would differentiate it from its competitors.

We realised that all companies in the sector communicated in the same way: with a museum-like tone, aseptic and distant from the public and their daily lives. For Stilnovo, therefore, we chose an unconventional tone which was desirable but at the same time popular, warm and close to the audience on social media.

Project Management

Valentina Cantone

Art Direction

Giovanni Manzoli