The new Sella Open Innovation Center is here. A structure dedicated to the co-creation and cross-fertilisation of ideas, where innovation with a positive and sustainable social impact is promoted.

To communicate this, we created a portal in Turin that opens up a dimension of innovation, growth and change. The message is loud and clear: there is somewhere you can go to innovate, where your skills can make a difference for a better tomorrow.

The campaign is structured in a coherent and uniform way to communicate the new opening using the metaphor of the portal: a representation that brings to mind a great tradition of science fiction audiovisual narrative, but which in this case is hyper-realistic, to tell the reality of this new place.

The various headlines for this multi-subject campaign allowed us to diversify the message, to fully convey the objectives of the new Sella Open Innovation Center and to speak directly to the various targets of the campaign.

Account Manager

Ilaria Doninelli

Art Direction

Anna Maggi

Production Manager

Ilaria Elena Paone

Copywriting

Francesca Ulisse

Photography

Alessandro Belussi

Videomaker

Rosamaria Montalbano

Set Designer

Vulcano Studio

Makeup Artist and Hair

Eleonora Bernardi

With the Out of Home campaign, created for Banca Valsabbina, we went back in time to show the faces of customers in the most important moments of their lives. And now, just like then, the bank is always by their side, to help and support them.

Banca Valsabbina has been supporting families and businesses since 1898. Today, they promise two things: to continue to be there in the moments that count, and to support their future.

Creative Direction

Giorgio Mininno

Strategy

Matteo Piantoni

Project Management

Sara Gaggioli

Art Direction

Lorenzo Urietti

With Bene Assicurazioni, a company in the Italian insurance sector, we worked on a communication strategy which would bring out their more human side. A friend who accompanies you through every stage of life, like a true ‘life buddy’.

To do this we worked on a bright tone of voice and an art direction with lively and bright colours, overturning the clichés about this sector. Who said that insurance companies have to be grey, serious and full of incomprehensible information?

Project Management

Silvia Lovera

Social Media Management

Chiara Parlavecchio

Copywriting

Claudio Savelli

Graphic Design

Antonio Pinti, Paola Sarasi

“L’alleata quotidiana” (The Daily Alley) is the video campaign we developed for Banca Sella, with the aim of increasing brand awareness and reaching a large television audience.

We spoke to potential new customers, those who were fed up with the usual banks that put themselves on a pedestal, talking to them about Banca Sella’s innovative services, thanks to which customers can have more free time and manage their finances from anywhere, all with peace of mind.

Banca Sella is smart, fast, reliable and flexible, four qualities that all have to do with the greatest asset we have: our time. The TV ad put time into a ‘new dimension’, telling two potentially distant and disconnected stories that meet and find each other in a surreal pop-coloured space.

Project Management

Ilaria Doninelli

Art Direction

Isabella Negrisoli

Photography

Alessandro Belussi, Filippo Gambuti

Motion Design

Riccardo D’Aquino

Copywriting

Francesca Ulisse

Video Production

The Blink Fish

Music

Luca Fois

Voice

Francesco Piacentini

To celebrate 125 years of Banca Valsabbina, we developed a campaign focusing on the stories and people who have accompanied Banca Valsabbina over the years.

Using AI, we created four fascinating “digital puppets,” each with a unique story set in different eras. Through these engaging characters, we were able to narrate people’s experiences and the stories that the Bank has shared with its customers over time.

This choice made our campaign even more memorable and exciting, allowing us to share the evolution of Banca Valsabbina with the public, together with the importance of the people who have been a part of it.

Strategy

Stefano Gesa

Art Director

Francesco D’Abbraccio

Copywriting

Riccardo Froscianti

Artist

FAUXXX

We have created the new Allitude website of the Gruppo Cassa Centrale in order to better describe their back-office solutions for the banking sector.

We have described who they are, created a special section aimed at future employees and we have taken the liberty of creating ad-hoc illustrations to differentiate the brand. Functionality, as everyone knows, goes hand in hand with aesthetics!

Project Management

Francesco Brutto

Web Design

Stefano Peschiera

“You made my day!”, the Out of Home & Digital campaign we developed for Banca Sella revolves around the question: “How much is our time worth?”, an important question that we often forget to ask ourselves.

We have played on Banca Sella’s strength, namely, that it offers its customers increasingly simple, intuitive and innovative solutions that meet their everyday needs. All this helps people save time – time which they can then dedicate to the little things they love to do and that make them feel good.

The awareness campaign focuses entirely on the city of Milan and its intensive everyday activities. Banca Sella therefore becomes an ally of those who know now who they can count on, and that their time matters most.

Banca Sella, “You made my day”!

Content Management

Anna Maggi

Project Management

Serena d’Imperio

Art Direction

Isabella Negrisoli

Copywriting

Francesca Ulisse

Motion Design

Riccardo D’Aquino

Production

The Blink Fish

Satispay is a digital payment app that is becoming increasingly popular in the Italian market. In 2020, they contacted us for the design of digital campaigns with awareness and conversion as the objective.

We therefore decided to involve almost all of YouTube Italy (more than 100 creators on board, several of whom were discovered by us) with legendary content, including “Recensione dei soldi” by Scottecs or “24h in auto” by Corse.

Then we made half of TikTok dance to the rhythm of “Devastante” (a hit single by Il Pagante and Myss Keta). We organised a Pietro Morello concert in the centre of Turin which involved hundreds of people, sharing it on Instagram. We also went on holiday with Il Masseo, Panetti and Naska, following them live on Twitch.

An awareness campaign with extraordinary results: Average cost per thousand (CPM) of €10 and tens of thousands of conversions generated in just a few months.

At a time of great change in the world of banking, Banca Valsabbina needed a campaign to reaffirm its ties with Brescia, the province of origin of Banca Valsabbina.

To do this, we devised a campaign that would bring into dialogue the ancient city with the modern one, all supported by a simple message: ‘Everything changes, except what really counts’.

The campaign was developed in several variations and communicated via billboards, the press and bank social media channels.

During the rebranding phase for Banca Valsabbina, we also conceived, planned and designed the new corporate website for the bank: a tool to convey the new brand identity of Banca Valsabbina.

We structured the website into three main macro categories with three different target groups: Individuals, businesses and the bank. Each section is a container in itself, enabling the visitor to more easily find the information they are looking for.

Visit

bancavalsabbina.com

Project Management

Stefano Gesa

Web Design

Nicola Merici

Web Development

Giuseppe Falco