“L’alleata quotidiana” (The Daily Alley) is the video campaign we developed for Banca Sella, with the aim of increasing brand awareness and reaching a large television audience.

We spoke to potential new customers, those who were fed up with the usual banks that put themselves on a pedestal, talking to them about Banca Sella’s innovative services, thanks to which customers can have more free time and manage their finances from anywhere, all with peace of mind.

Banca Sella is smart, fast, reliable and flexible, four qualities that all have to do with the greatest asset we have: our time. The TV ad put time into a ‘new dimension’, telling two potentially distant and disconnected stories that meet and find each other in a surreal pop-coloured space.

Project Management

Ilaria Doninelli

Art Direction

Isabella Negrisoli

Photography

Alessandro Belussi, Filippo Gambuti

Motion Design

Riccardo D’Aquino

Copywriting

Francesca Ulisse

Video Production

The Blink Fish

Music

Luca Fois

Voice

Francesco Piacentini

To celebrate 125 years of Banca Valsabbina, we developed a campaign focusing on the stories and people who have accompanied Banca Valsabbina over the years.

Using AI, we created four fascinating “digital puppets,” each with a unique story set in different eras. Through these engaging characters, we were able to narrate people’s experiences and the stories that the Bank has shared with its customers over time.

This choice made our campaign even more memorable and exciting, allowing us to share the evolution of Banca Valsabbina with the public, together with the importance of the people who have been a part of it.

Strategy

Stefano Gesa

Art Director

Francesco D’Abbraccio

Copywriting

Riccardo Froscianti

Artist

FAUXXX

We have created the new Allitude website of the Gruppo Cassa Centrale in order to better describe their back-office solutions for the banking sector.

We have described who they are, created a special section aimed at future employees and we have taken the liberty of creating ad-hoc illustrations to differentiate the brand. Functionality, as everyone knows, goes hand in hand with aesthetics!

Project Management

Francesco Brutto

Web Design

Stefano Peschiera

“You made my day!”, the Out of Home & Digital campaign we developed for Banca Sella revolves around the question: “How much is our time worth?”, an important question that we often forget to ask ourselves.

We have played on Banca Sella’s strength, namely, that it offers its customers increasingly simple, intuitive and innovative solutions that meet their everyday needs. All this helps people save time – time which they can then dedicate to the little things they love to do and that make them feel good.

The awareness campaign focuses entirely on the city of Milan and its intensive everyday activities. Banca Sella therefore becomes an ally of those who know now who they can count on, and that their time matters most.

Banca Sella, “You made my day”!

Content Management

Anna Maggi

Project Management

Serena d’Imperio

Art Direction

Isabella Negrisoli

Copywriting

Francesca Ulisse

Motion Design

Riccardo D’Aquino

Production

The Blink Fish

Satispay is a digital payment app that is becoming increasingly popular in the Italian market. In 2020, they contacted us for the design of digital campaigns with awareness and conversion as the objective.

We therefore decided to involve almost all of YouTube Italy (more than 100 creators on board, several of whom were discovered by us) with legendary content, including “Recensione dei soldi” by Scottecs or “24h in auto” by Corse.

Then we made half of TikTok dance to the rhythm of “Devastante” (a hit single by Il Pagante and Myss Keta). We organised a Pietro Morello concert in the centre of Turin which involved hundreds of people, sharing it on Instagram. We also went on holiday with Il Masseo, Panetti and Naska, following them live on Twitch.

An awareness campaign with extraordinary results: Average cost per thousand (CPM) of €10 and tens of thousands of conversions generated in just a few months.

At a time of great change in the world of banking, Banca Valsabbina needed a campaign to reaffirm its ties with Brescia, the province of origin of Banca Valsabbina.

To do this, we devised a campaign that would bring into dialogue the ancient city with the modern one, all supported by a simple message: ‘Everything changes, except what really counts’.

The campaign was developed in several variations and communicated via billboards, the press and bank social media channels.

During the rebranding phase for Banca Valsabbina, we also conceived, planned and designed the new corporate website for the bank: a tool to convey the new brand identity of Banca Valsabbina.

We structured the website into three main macro categories with three different target groups: Individuals, businesses and the bank. Each section is a container in itself, enabling the visitor to more easily find the information they are looking for.

Visit

bancavalsabbina.com

Project Management

Stefano Gesa

Web Design

Nicola Merici

Web Development

Giuseppe Falco

Banca Valsabbina is a cooperative bank founded in the province of Brescia which stands out for its emphasis on the people and surrounding area, and seeks to establish a direct, familial relationship with its customers.

We redesigned and restyled the Banca Valsabbina brand, moving away from product-focused messaging and promotion of the details of what it can offer customers. We decided to reposition the bank by focusing communication on its distinctive values, therefore drawing attention to the territory and the people, by shifting the focus from the product to the brand.

We designed and developed all of the assets of the new Banca Valsabbina.

Strategy

Fabrizio Martire

Project Management

Ilaria Doninelli
Stefano Gesa

Art Direction

Francesco D’Abbraccio

Social Media Management

Beatrice Deprati

Copywriting

Claudio Savelli