Camera Moda Fashion Trust is the non-profit organisation founded by the Camera Nazionale della Moda Italiana with the aim of supporting emerging talents with a range of financial support and business mentoring programmes.

We collaborated with them for the live coverage of the two fashion weeks, winter and summer 2022. More specifically, we followed the fashion shows of the three trust recipients live: Act N1°, Cormio and Vitelli.

We followed the presentations of the new collections, producing live content, publishing backstage and catwalk shots and using numerous stories, photographs and videos to report on every moment of the show.

Project Management

Chiara Parlavecchio

Photography

Sara Sibio

Sisley is sexy, bold and ironic. It is for those who do not follow the rules, those who want to challenge the status quo, and those who want to feel free. In 2019, we worked with Sisley to realign its positioning with regard to digital communication.

We translated the brand values into online communication and a standardised image and tone of voice.

Sisley now speaks in a new tone of voice: short, direct and, at times, even sharp sentences, all with a little wink of the eye. Sisley talks about its clothes in an unconventional way, through the adventures of those who wear them, and by doing so, get closer to its community.

After the work done on the tone of voice and the new visual identity of the brand, we oversaw the organisation of a paid-only editorial plan.

For the launch of the Sisley FW19 campaign, we created a strategy which focused on a few pieces of sponsored content aimed at engaging a specific target audience. In this way, Sisley reached more than 7.5 million people and the campaign generated 13,000 comments.

Project Management

Lara Biazzi

Art Direction

Isabella Negrisoli

Social Media Management & Copywriting

Marta Volterrani

We helped Gallo communicate online to reach a younger audience.

We started with images and videos that reworked the content of the brand in order to align it with current trends, communicating Gallo as a contemporary brand that speaks the same language as the younger generation.

In the summer of 2017, Gallo was looking to launch a new product aimed at millennials.

We needed an effective strategy in order to be noticed by a highly targeted audience: we launched the most summery Facebook live ever, challenging the Gallo community to watch four popsicles melt for one hour. The action was supported by a product promotion, which drove users to the e-commerce site of the brand and it brought incredible results.

In 2019, Italian underwear brand Cotonella reinvented its public image. Having dropped the perfect, sensual woman, the company took the decision to represent the real woman as described in her everyday life and, in doing so, be in step with international trends on body positivity.

The new digital positioning on the part of Cotonella is not an abstract model: we are talking about a woman who cares about her feminine side, yet also wants to feel comfortable and at ease throughout every moment of the day.

Using a new direct, realistic and emotional tone of voice, we supported the brand in creating a relationship of trust with its target audience: a community of women who are loyal to the brand and feel represented by it.

Through the new communication strategy and newly-published content, we reached more than half a million people in just the first three months of our collaboration and the fan base of the brand doubled across all its social media channels.

We took over the management of the everydaylife.it blog, publishing around 30 pieces of content produced by top micro-influencers each month.

Visit

everydaylife.it

Inblu is an important Italian fashion brand, the brand for those who love comfort and style throughout the day. The company contacted us to give their digital communication a new look: the goal was to reinforce brand values, increase sales, broaden the target audience to include younger consumers and, above all, start a dialogue with the community.

We therefore decided to completely restyle their social media platforms, from the art direction to the tone of voice: Inblu’s profiles now speak to everyone, in a simple and direct manner, with content that is warm, engaging and ironic. The public has embraced the change and engagement figures have improved, thanks in part to the many special activities carried out with numerous influencers.

In just a few months, Inblu’s social media channels have improved in every respect.

We organised the digital launch of the historic Japanese watch brand in Italy: after forming a strategy and positioning plan, we opened the official social media channels of Seiko Italia and managed all communications: art direction, product photo shoots, community management and social media management.

We have managed the social media communication for Nicla with the aim of bringing out the brand’s personality, including online.

How? Through defining a new tone of voice and a coordinated identity able to tell the essence of Nicla’s style.

In addition to selecting content, we also created new content through ad-hoc photo shoots.

When we started working with SUN68 in 2011, the clothing brand had no online presence – apart from ecommerce – but felt strongly about the need to go digital.

Initially, we suggested that SUN68 did not start a Facebook page, but rather focus on Instagram. The decision worked out rather well, not least because of the strong visual content provided by the company: Instagram became the main branding channel for SUN68 and is still a key part of company communication.

In the end, we only started a Facebook page in 2016, when it was possible to construct a plan that included high-quality content and a corresponding investment in media.

Over the years, store managers at the various brand sales outlets have been asking us for support in attracting people into the store and creating a local community. We have set up a really simple experimental programme called “Social Store”: through private communities, chats and training the sales network, we have managed to get every single retailer to communicate correctly.

At the same time, we opened local Instagram accounts, with strict graphic guidelines (and a tool to generate images that faithfully followed the brand identity). The store managers were enthusiastic about the idea and started using the accounts immediately, with incredible results.

All 18 SUN68 shops have an Instagram profile and use WhatsApp where the accounts gather and bring together an audience of up to two hundred thousand followers.

In 1972 in Manhattan, Roberto Muller founded Pony, a brand of trainers and sportswear that quickly established itself on the global market. David Thompson, Pelé, Dan Marino and Reggie Jackson, along with over 200 NBA stars are just a few of the names that have collaborated with Pony.

In 2017, after a period of decline on the old continent, Baco srl, now a licensee of the brand, began distributing Pony throughout Europe. Together with the new distributor, we set ourselves one major objective: to rebuild the heritage of the brand.

How do you achieve this? In collaboration with Davide Turcati, we decided to reconquer the market by developing partnerships with artists and sports celebrities. The brand’s image was relaunched in Italy with the help of testimonials by Fabri Fibra, Frah Quintale and Laboratorio 17, among others.

Each collaboration was supported by the brand’s social media channels and a line of specially developed content and photo shoots.

The target audience? The Urban Warriors: the generation that straddles the years between the baby-boomers and millennials, akin to the Street culture, the emblem of Pony.